Apple has reaffirmed its commitment to increasing investments in China. Despite recent underperformance in the high-end market, the company is building momentum through new products and features.
Apple CEO Tim Cook has consistently strengthened ties with the Chinese market over the past two years. Since arriving in China last weekend, he has traveled from Beijing to Hangzhou, repeatedly praising Chinese innovation.
Cook’s visit coincides with sluggish growth in iPhone sales. Nevertheless, Apple has reiterated its pledge to expand investments in China. While facing challenges in the premium segment, the company is focusing on innovations across products and functionalities to regain competitiveness.
アップルは中国への投資拡大を再確認しました。ハイエンド市場での不振が続く一方、新製品や新機能を通じて巻き返しを図っています。
ティム・クックCEOは過去2年間、中国市場との連携を強化。先週末の訪中以来、北京から杭州まで移動し、中国のイノベーションを称賛し続けています。
クック氏の訪中は、iPhoneの販売伸び悩みと時期が重なりました。しかし同社は中国投資拡大の方針を改めて表明。高価格帯市場での苦戦を抱えつつも、製品・機能の両面で力を蓄え、反攻の機会をうかがっています。
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